The Ps of the marketing mix are changing to fit today's fragmented consumer and customer. P4 is in the business of creating opportunity. We help our clients tackle their biggest challenges by providing strategic marketing, planning and implementation in four core areas.

PERCEPTION

Through greater consumer and industry insight, we will develop a competitive advantage.

> Qualitative research including product concept testing, advertising concept, copy and finished ad testing.

> Quantitative research including questionnaire development, fielding and reporting

> Competitive intelligence

> Shopping experience research

> Trend analysis

PERSONALITY

With the optimal positioning, we will create an identity and develop a strategic action plan. 

> Positioning strategies

> Brand development

> Names and slogan lines

> Retail merchandising solutions

> Integrated marketing communications

> Interactive marketing and web development

PRODUCTIVITY

By utilizing consumer and industry knowledge, we will develop products to drive profitable growth.

> Product development and concepting

> Prototyping

> Price Determination

> Price/Value Analysis

> Margin Analysis

> Retail distribution planning & development

PARTNERSHIP

In conjunction with product and positioning, we will identify synergistic retail, licensing, media and promotional partners.

> Retail relationship development

> Licensing negotiations

> Media relations

> Promotions